Delivering Hope, Together
Delivering Hope, Together
The 2026 Spirit of Life® campaign celebrates what our industry does best: moving quickly, working collaboratively, and showing up for others.
Together, the NBPI community is helping City of Hope accelerate lifesaving research, expand access to compassionate, whole-person care and bring leading-edge treatments closer to home across the country. Through this year’s campaign, NBPI will play a vital role in supporting programs that deliver precision medicine and advanced cancer detection to those who serve.
Honoring Greg Welchans
With over 35 years of industry experience, Greg Welchans has served in senior management roles across both software and distribution supply chain organizations. He joined Distribution Management in 2001 and was promoted to President and Chief Marketing Officer in 2005, ultimately becoming President and CEO. Greg is known for a leadership philosophy centered on empowering people—removing obstacles so his team can succeed, innovate, and thrive.
This year, the National Business Products Industry is proud to recognize Greg with the prestigious Spirit of Life® Award, the highest philanthropic honor City of Hope bestows upon industry leaders who exemplify philanthropy, leadership, and community impact.
Advancing Care for Those Who Serve
United States military members have higher rates of certain cancers, and at younger ages, than the general population. TGen and City of Hope are focused on bringing individualized care to service members.
While there are compelling theories for these high cancer rates, such as exposure to hazardous materials and the unique stressors of military service, research to date has not confirmed the specific causes of these cancers or suggested an intervention to address them.
To find answers to these vital questions, scientists at TGen are embarking on a novel precision medicine research study of U.S. Special Operation Forces veterans with cancer to learn more about the causes of these cancers and bring individualized care to service members. Under the joint leadership of Jeffrey M. Trent, F.A.C.M.G.G., Ph.D., TGen’s president and research director, and Aleksander Sekulic, M.D., Ph.D., TGen’s physician-in-chief, the program will enhance cancer prevention and treatment strategies for military members and veterans across the nation.
Empowered by the generosity of donors, the study will be aided by the Soteria Precision Medicine Foundation and utilize their framework to deliver precision medicine to patients. Through a state-of-the-art framework, genomics and clinical research, we can advance care for our service members.
Captain Rob Newsom
For retired United States Navy SEAL Captain Rob Newson, advancing care for service members is a personal mission. Inspired by his service and own cancer battle, Capt. Newson helps lead a visionary partnership with City of Hope’s TGen.
Jeffrey M. Trent, F.A.C.M.G.G., Ph.D.
Under the joint leadership of Jeffrey M. Trent, F.A.C.M.G.G., Ph.D., TGen’s president and research director, and Aleksander Sekulic, M.D., Ph.D., TGen’s physician-in-chief, the program will enhance cancer prevention and treatment strategies for military members and veterans across the nation.